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Researcher · Founder · Executive

Alex Mashrabov

Higgsfield AICo-founder and CEO

Mashrabov has repeatedly turned computer-vision research into mass-market creative products. After co-founding AI Factory and leading generative AI at Snap, he founded Higgsfield, whose models and production workspace let creators make controllable, cinematic video and advertising content.

Career & education

Current role
Co-founder and CEO
Previously
Director of Generative AI

Work and education history is primarily focused on AI-relevant roles and may not be comprehensive.

About this profile

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Reviewed August 9, 2026 · Checked for accuracy and new information.

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