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Emulate

🇬🇧 United Kingdom

Founded2026

Emulate is reportedly developing world models: AI systems that simulate how environments behave.[1] Such models have potential uses in training robots and AI agents.[2] Its founders contributed to Google DeepMind’s Genie models.[2]

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References

  1. The Next Web — Emulate founders and world-model focusthenextweb.com

    September 17, 2026 reporting describes Emulate as a world-model startup founded by Jack Parker-Holder, Matthew McGill and Philip Ball; it cites FT and Bloomberg reporting.

  2. Google DeepMind — Genie 3deepmind.google

    Describes world models as simulated environments for training AI agents and robotics. Credits Phil Ball, Matt McGill and Jack Parker-Holder as key contributors to Genie 3.

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