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Researcher · Founder

Philip Ball

Co-founder at Emulate

At a glance

Ball helped build Genie 2 and Genie 3, AI systems that generate interactive worlds for people and AI agents to explore. His research also develops ways for AI to learn from existing data and improve through trial and error, reducing the experience needed to master new tasks.

More

Ball is a co-founder of Emulate, which is developing AI models that simulate how the world behaves.[1] Companies House lists him as a director of Emulate AI Ltd, appointed in August 2026.[2]

Career & education

Current role
2026-present
Co-founder
Previously
Staff Research ScientistMay 2026-Oct 2026
Senior Research ScientistMay 2025-Apr 2026
Research ScientistNov 2023-Apr 2025
AI Resident
Education

Work and education history is primarily focused on AI-relevant roles and may not be comprehensive.

Citation Trend

Total citations to scholarly work, including research papers, technical reports, books and theses, as recorded by Google Scholar. Each point is a dated snapshot.
1 snapshots
Citation snapshot on Oct 22, '262,072Oct 22, '26
citations2,072As of Oct 22, '26
For today’s citation count and per work, visit Google Scholar.

References

  1. The Next Web — Emulate foundersthenextweb.com

    Names Philip Ball, Matthew McGill and Jack Parker-Holder as founders; world-model focus.

  2. Companies House — Emulate AI Ltd officersfind-and-update.company-information.service.gov.uk

    Live registry confirms Philip John Ball active director appointed 4 August 2026; appointment date is not employment start date.

About this profile

Based on public sources. If accuracy is important, verify details using the links or references.

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Reviewed October 22, 2026 · Checked for accuracy and new information.

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